Packaging plays an important role when it comes to transforming the customer experience. A thoughtful packaging design and durability of material together ensure success of your product in the market. But can you get visual appeal or quality of the packaging in one place?
Well, two piece rigid boxes make it possible for you. They not only elevate your product visibility but also bring a number of options for customization and branding. You can easily craft a custom packaging design containing details of your products and brand ready to capture the sight of viewers.
If it all seems interesting to you, read ahead to understand how you can maximize your packaging potential and upgrade your packaging game.
Understanding Two Piece Rigid Boxes
The name tells everything about how these boxes look like. Two piece means it's a type of packaging with two components, a base to hold the product and a lid to provide snugly protection. Its detachable lid makes the box easier to open and close while the product remains safe inside the base.
Easy functionality and sturdy composition are what make these rigid boxes ideal solutions for packaging. Above all, personalization options and custom branding further enhance their performance in the market.
They can hold a range of different products and ship them securely to the doorstep of the consumers. Two piece rigid packaging complements well with luxury and fragile items both requiring premium feels and extra protection.
Should You Choose Two Piece Rigid Packaging?
Packaging needs differ from product to product. For instance, some require attractive presentation and visual appeal while others need extra protection to stay damage-free.
The same goes for brands as well. Some brands want to capture the attention of more customers while others struggle with branding and customization.
In this case, how would you know what is going to work for you? In short, should you choose a piece rigid packaging solution for your products? Let's see.
Two piece rigid boxes will work for you:
• If your products need extra protection. For instance, luxury items such jewelry and gifts require custom packaging to withstand the rigors of shipping.
• The same happens with fragile and delicate products like glassware, candles, and CBD products.
• If you want to enhance the unboxing experience and create a lasting impression on your customers.
• If you want to design your packaging uniquely.
• If you want to make your custom packaging more functional, reusable, and long-lasting.
• If you want to save on marketing goals and want your packaging to be cost-effective.
• If you are looking for sustainable or biodegradable packaging solutions.
If your answer is yes for any of these cases, go with two piece box packaging.
Designing Two Piece Rigid Boxes for Maximum Impact
Design of a packaging matters the most after its sturdy composition and quality material. It's also a design that sets your products apart from competition and attracts more customers. So, how to design your two piece product packaging to maximize its potential?
Well, it's a whole process comprising different components. These include customization options, functional design ideas, color and finish choices, and sustainable design options. Let's consider each of these in detail.
Customization Options
Designing personalized packaging is important. It attracts the attention of viewers and appeals to them to interact with the product.
Custom options include unique shapes and sizes that look perfect on your product. It also involves custom branding and marketing options through which you can create your brand awareness.
The best way to utilize custom options the right way, always to start understanding your product details and needs of shipping.
Unique Design Needs
After deciding on shape and size, it comes to unique design elements that make your packaging functional and handy. These include premium design printing, functional elements, and closure mechanisms.
Printing techniques such as embossing or debossing enhance product appeal. Similarly, functional elements including transparent windows and inserts ensure visual presentation of the product as well as take care of its safety.
In addition, closure mechanisms such as magnetic closure box and flip flaps enhance functionality that encourages customers to definitely try.
Color and Finish Choices
Two piece rigid boxes also enable you to choose color combinations that suit your brand theme. For instance, green products should go with earthy color tones while gift items should opt for vibrant color hues to meet customer expectations.
The same goes with finishing as you can also customize your packaging about how it's going to look like. Common finishing options include matte and glossy finishes that complement specific product categories.
Sustainable Design Options
Custom rigid packaging also allows you to make eco-friendly choices. With that said, you can choose sustainable materials to design your product packaging. It's not only good for your brand but also great for meeting sustainable needs of customers.
Common sustainable materials such as paperboard and cardboard perfectly align with product safety details and boost trust among potential customers.
Cost-effective Strategies for Two Piece Rigid Packaging
Finding the right packaging for your brand is made easier. However, getting high-quality packaging at a reasonable price is a challenge that many businesses face today.
Though two piece custom boxes are perfect in terms of strength and presentation, they also come up with higher price tags. So, how do you get the most out of your packaging without breaking the bank and compromising quality?
Well, this section explains everything you need to balance quality and cost in place. This way, you can source quality materials as well as optimize your product supply chain affordably. No matter whether you own a small business or an enterprise, we ensure that you get quality and financial stability in a place.
Balance Quality and Cost
Reducing the cost of packaging doesn't mean to compromise on quality. Rather you can easily balance both together as it just requires you to be smart.
For instance, you can source quality materials on your own and provide them to printing companies. It will reduce your cost by up to one-third while also taking care of consistent quality. It's all possible by developing relationships with material suppliers.
Always Order in Bulk
Bulk ordering has its own benefits and the same also works with packaging. Understand that each printing order comes with a setup cost. So, if you order large quantities, it will spread over a large number of units and end up with a lower cost.
Reputable printing and packaging companies also offer additional bulk profits that you can try to save more on per unit of two piece custom box.
You can also consider bulk ordering while sourcing materials from manufacturers.
Optimize your Supply Chain
An optimized supply chain is a combination of inventory management and efficient logistics. So, keep an eye on your inventory and create a balance of production to avoid overstock and stockouts.
On the other hand, efficient logistics reduce transportation time and costs not only benefit you but also exceed customer's expectations.
Always Follow Standard Measures
Custom dimensions and shapes always come up with higher prices due to their additional setup requirements. So, always consider standard sizes for your products until you require custom two piece packaging solutions.
To more, it also reduces wastage of material and ends up with functional packaging.
Monitor Market Trends Actively
Staying up to date on market trends keeps you aware of material costs. Sometimes, the prices of particular materials drop so you can consider saving more on custom packaging.
Similarly, it also helps you understand what's going to work in the market. This way, you can make flexible changes in your packaging strategies to always stay ahead of the competition.
Marketing and Branding with Two Piece Rigid Boxes
Custom packaging doesn't only provide visibility and protection. Rather it also offers an endless opportunity for branding and marketing. So, brands can optimize packaging uniquely to maximize their performance in the market. Though custom two piece boxes are pricey to afford sometimes, their benefits outweigh the additional cost.
For instance, these boxes reduce your marketing efforts as well as your budget for branding campaigns. This is because you can use packaging material to print whatever you want your audience to know about your brand. It could be your brand values, proposition, lineup of products, seasonal products, and anything else.
So, don't only expect a great unboxing experience and visual appeal from your packaging. It's the best way to save marketing efforts and focus on brand recognition through packaging. Here's how you can do it as well.
Consider Custom Packaging as your Brand Ambassador
Imagine you see a product in the market and are curious to know what's inside. You find it interactive and thoughtful at first sight. It happens not because you see the product already on a billboard rather it happens because of its innovative design.
In short, a custom two piece rigid box provides you with free space you can utilize to enhance your brand awareness smartly. It could be your brand story, commitment to providing quality, or commercial of relevant products.
Leverage Social Media Platforms
Social media is another free source of marketing you can consider to make the most of your packaging. Since the piece design of packaging boxes enhances unboxing experience, you can encourage your customers to share their opening product videos on social media. It would be a great marketing strategy for your brand.
Similarly, you can also hire influencers to use your product and explain its benefits to their followers.
Build Loyal Customers
Functional packaging builds trust among customers. It not only influences the purchasing decisions of customers but also turns first-time buyers into loyal customers.
It's all possible by just elevating your packaging standard and start serving customers more than they think.
Final Words
In conclusion, two piece rigid boxes are game-changers for any brand that is looking for a reliable packaging solution. These boxes are perfect to capture the sight of viewers, influence their buying decisions, and upgrade their unboxing experience. This way, brands can easily cut their branding cost and provide consistent quality. So, what are you looking ahead? Consider two piece rigid packaging as your ultimate packaging solution to stay ahead of the competition.