A memorable customer experience starts with a creative packaging style that stands out alone. The same works for CBD brands where custom CBD packaging attracts sights in one go.
Though the CBD market is a modern sector, there's still a huge competition between established brands and newcomers. So, it's important to look and feel different to your target audience to drive sales.
But how can you upgrade your packaging game? What type of custom CBD boxes fit a particular product line? And, how to choose the right type of packaging to excel in the market for CBD brand success? Here's everything you have to follow to get ahead of the competition whether you are a startup or an established CBD brand.
Why Custom CBD Packaging Matters for Brand Success
CBD products are trending everywhere in the health, wellness, and beauty sector nowadays. However, the CBD market is relatively a new sector out there as compared to other health or wellness niches. But its ever-increasing demand among consumers has created saturation in the market so far.
So, CBD brands have to be noticeable in the market to get attention and drive sales. Here's why custom CBD boxes are important in this regard and how they can be a game-changer for your CBD brand success.
Make First Impressions Memorable
An impressive customer's experience starts right from attractive packaging. Even if the customers don't want to purchase your products, a unique packaging encourages them to interact with the product. It's time when you can influence their buying decision with custom details and clear branding.
Build Trust and Credibility
CBD products are sensitive in terms of their satisfying outcomes and potential outcomes. So, the customers want to feel confident about their purchase that your brand can offer with thoughtful packaging.
A high-quality packaging that's attractive to see, up to the standards of the market, and reflect the brand identity always wins. It thoroughly reflects that your brand is trustworthy and it all happens when your packaging tells your brand story.
Target the Right Audience
Custom CBD boxes connect with target consumers well and convince them buying your products impulsively. It's because these are true representations of your brand goals and objectives. For example, they clearly show that if you prioritize sustainability, simplicity or luxury that caters to different types of audience. With the help of the right design elements, you can easily stand out for your target customers out there.
Meet CBD Branding and Labeling Requirements
CBD products have clear branding and labeling requirements to meet in order to perform well in the market. Similarly, the custom styles and shapes of the boxes provide ample space for adding logos and taglines. This enhances brand recall and builds trust among the target audience. In short, customers can make confident purchases in the long run.
Identity Custom Packaging Needs for Different CBD Products
CBD products are unique in terms of sensitivity, ingredients, and uses. This is why each product line requires custom boxes to stay in the perfect condition.
So, a general packaging approach affects both the CBD product and the brand in the long run.
To avoid this, here is a perfect guide to custom CBD packaging for different product types to follow:
CBD Oils Require Secure Packaging
CBD oil bottles are fragile that can easily leak in case of rough handling. In case of glass bottles, these can also break during shipping. So, a safe and secure packaging is required to provide full protection to CBD oils. The precise boxes should have inserts to provide cushioning and avoid leaking throughout shipping.
CBD Edibles Need Food-safe Packaging
CBD edibles such as gummies, candies, and bars require proper sealing and food-safe materials to be packaged and shipped safely. In terms of custom details, there should be detailed nutritional information printed to inform consumers. So, choose food grade materials and tamper-proof sealing to maintain quality and flavor of the product.
CBD Topicals Demand Premium Boxes
CBD topical products are trending out there as luxury wellness items. These include CBD creams, lotions, balms, and serums with enhanced potential of active cannabis. So, custom CBD boxes should reflect this premium quality to viewers and target audience. Meet this demand by either high-end designs or eye-popping color contrasts. Jars, tubes, and pumps are the best types to consider as a packaging.
CBD Vape Products Need Compact Packaging
CBD vape packaging should be compact and portable similar to small vape products. Since the vape essentials are delicate and sensitive, their packaging should be built to last. It also needs to be stylish and attractive to stand out in the market as a one-of-a-kind product.
CBD Capsules Require Custom Boxes
CBD capsules need proper sealing to keep them from contamination and look at their moisture. So, their packaging should be tamper-proof and tightly sealed while also being easy to open. Custom bottles, boxes, or blister packs are great options to deliver capsules.
CBD Subscription Boxes Require Flexible Packaging
Subscription boxes are large containers to hold multiple products at a time. So, their packaging should be flexible, having internal sections of dividers for each type of a CBD product. Since these boxes have different types of products including topicals, edibles, and oils, it should be of high quality and versatile with eye-catching designs.
Promotional CBD Kits Need Customizable Boxes
Promotional CBD products are secrets to brand success. These target new consumers and introduce your brand to viewers uniquely. So, choose creative packaging designs and prints to attract every sight.
How to Choose Right Custom Packaging for CBD Products?
As you see there are a lot more types of CBD products and more continue to emerge every day.
So, how would you decide the right packaging for all of these? Well, there's no one size fits all packaging but you can consider few of things to make the right choice:
Focus on Product Safety and Protection
Protection of a product is what CBD brands need to ensure in the first place. So, considering the quality of a material is the first step to follow. Materials like cardboard and corrugated board are ideal in this regard for products like CBD oils, extracts, and edibles. Glass bottles even need more protection in the form of inserts or foaming materials to be shipped undamaged.
Meet Legal and Labeling Requirements
CBD industry is a heavily regulated sector having particular packaging requirements to meet. So, choose custom CBD boxes with clear branding and labeling elements such as dosage, ingredients, and health warnings. However, going with regular packaging can cause legal restrictions to your product sales.
Match Packaging with Product Type
Not every CBD product is created the same as others. So, they have varying protection needs that packaging has to meet. To decide right, understand your CBD products as if they are fragile or sensitive to humidity. Also, think of what type of packaging can save your products the best.
Consider Eco-friendly Packaging Options
Sustainable packaging is a main requirement of today's market. So, choose eco-friendly materials like rigid kraft paper or recyclable cardboard for packaging purposes. These reusable materials not just target the wide audience but also reflect your brand's responsibility towards the environment.
Keep Budget and Scalability in Mind
Choose custom CBD packaging according to your budget and scalability. For example, consider packaging options that are affordable now and can also scale as your CBD business grows over time.
Creating Custom CBD Boxes that Stand Out
Once you have decided on the right packaging, it's time to create it thoughtfully. As a CBD brand, it's important to look and feel unique than the rest. Here are a few steps to creating your own custom packaging for CBD brand success.
Use Eye-catching Designs
Custom prints and graphics are great to add a unique touch to your packaging. Solid color backgrounds with CBD-related imagery instantly grab attention on the shelf. Similarly, you can use bright colors or bold patterns to create your signature look that consumers can easily remember. However, make sure that your designs match your brand goals as well. For example, go for premium finishing or sleek presentation if your brand targets luxury CBD items. For sustainable products, minimal details perform well.
Add Your Branding Elements
Custom CBD boxes offer ample space for adding elements that reflect your brand's identity. Add your logo on the top with tagline or any promotional messages to engage customers. This helps create brand awareness and build trust on your products. This way, you can promote your brand recall freely instead of spending extra on marketing efforts.
Focus on High-quality Printing
High-quality printing takes a regular box to the next level. So, choose high-end printing techniques for logos, product details, and graphics to look great up close and from a distance. For premium product lines, also consider quality finishing to make your CBD items look branded.
Highlight Key Product Details
Don't forget to add product details to your CBD packaging. After adding essential branding elements, use the remaining space to mention the product ingredients, benefits, and a guide to use it. This way, your customers can get a quick overview of the product rather than making blind purchases.
Choose Unique Box Shapes and Features
Experimenting with the box shapes and styles is important to attract customers in one go. For example, hexagonal shapes or slide-open designs are great to look different. Similarly, considering trending features like magnetic closures and premium finishing make products feel special.
Final Words
CBD products are trending nowadays. Not just this, the number of CBD businesses also continues to increase to meet consumer's demands. However, this competition has also made the market saturated where everyone tries the best to win customers. The only way to stand out is using custom CBD boxes that clearly represent your products as well as your brand. Follow the above-given guide to start right now.