Want to display your products attractively in retail outlets or make your way into concentrated marketplaces? Upgrade your retail packaging and exhibit items in a way more effective than ever.
The era of considering retail boxes as an afterthought has gone, while today’s packaging is all about modern designs, colors, and styles. Since the preferences of consumers have largely evolved, the market trends and obsessions also keep on changing. Increasing number of players with an endless range of retail items is another challenge for wholesalers and retailers.
However, attractively outstanding packaging is still a one-of-a-kind solution to all these problems. So, work on your product presentation and exceptional appearance to make a difference at first sight.
Here is a complete guide on understanding custom retail packaging, its benefits for businesses, and the right way to leverage the power of retail boxes. So, let’s read ahead to transform your packaging game now.
Understanding the Power of Custom Retail Packaging
Retail products are booming out there. They are everywhere in wholesale markets, online stores, and retail outlets to catch the eye. However, it’s nearly impossible to get noticed when there are countless alternatives available. That’s where customized retail boxes come into play.
Think about it, retail packaging serves two major functions. The first is to provide a secure case to keep items from damage. The other and the most important purpose is to enhance the overall product appeal. The first thing that viewers notice is the way you packaged the product and it makes the whole sense.
A thoughtful packaging style interacts with customers, communicates the brand attention to detail, and indirectly reflects the quality of a product. So, compromising on retail boxes means losing customer engagement and attention in the first place.
Interestingly, 61% of consumers are more likely to repeat purchases from brands with custom retail packaging. Similarly, 30% of e-commerce companies report increased sales due to customized packaging solutions.
So, if you are struggling with customer experience either online or in-person, improve your packaging strategy and start working on consumers preferences and their buying psychology to beat forecasted sale numbers.
Effective Retail Packaging is a Part of Marketing
Custom retail boxes have transformed the way customers perceive the product because it’s all they can see. So, don’t think of packaging outside of your marketing game as it also plays as a silent salesperson. It provides central space for logo, tagline, unique takeaways, and promotional messages, that all count as marketing or branding.
When it comes to retail outlets, custom packaging is the first point of interaction between the product and possibly the buyer. In this case, the box design, color, style, material quality, and typography all work together to drive the buying decision and leave a lasting impression.
On the other hand, custom packaging emphasizes more on upgrading the unboxing experience since the sales have already been done.
In short, whether you have an online retail store or an in-person outlet, make sure your products are well-packaged and designed to be extremely handy.
Benefits of Retail Boxes for Small Businesses
Small businesses constantly try to catch the attention of target consumers. Without having an exceptional outlook, it’s almost impossible to get noticed in the crowded market. Since small businesses have a lower marketing budget, it becomes important to turn traditional branding strategies into practical solutions that really work.
Coming to the point, a custom retail box can do all this for your brand and products. Firstly, it introduces you as a unique brand all because of the customized designs, patterns, and quality you are offering.
Secondly, it reduces your marketing budget and helps you focus on creating an unforgettable customer experience. Not just this, small businesses are free to experiment with different styles and design options to test exactly what’s working for them.
Thirdly, custom packaging provides a snug fit to all your product lines which reduces waste and shipping costs while leaving a strong impression on consumers.
Benefits of Retail Boxes for E-commerce Stores
Customized packaging works differently when it comes to serving e-commerce businesses. Since viewers don’t have any physical interaction with the product online, it’s the product presentation and overall appeal that counts as the first impression.
So, retail boxes really make that experience count with their unique appearance and visual style.
Keeping the product safe or delivering it in the perfect condition is also another purpose retail packaging serves in online sales. The sturdy composition and high-quality packaging materials minimize damage during shipping and handling which ultimately contributes to a memorable unboxing experience.
Trending Types of Custom Packaging
Not all retail items are created the same. Each product needs special attention in terms of size, shape, style, and texture. Meanwhile, some products need extra protection in the form of custom inserts while others require more functionality. So, it all depends on a product that decides the right type of packaging.
A few of the trending options are display boxes, custom boxes with windows, die-cut designs, hang-tab boxes, sleeve packaging, and gable boxes.
For retail outlets, uniquely colorful display boxes, hang-tab boxes, and sleeve packaging are ideal types to get noticed out there. On the other hand, retail boxes with windows, die-cut styles, and gable boxes are great for online stores to entice viewers and drive instant purchases.
However, it’s always better to experiment with different types of retail boxes and choose the powerful one that really works for you.
Step-by-step Guide to Improving Custom Retail Packaging
Switching to custom retail boxes doesn’t mean starting over your packaging from scratch. In fact, it’s a continuous effort you can start exactly where you are. After all, an improved design and effective packaging strategy can definitely boost your sales and present you as the best possible retail service in the market.
Follow a few of the subsequent steps to make a difference.
1. Analyze Your Current Packaging
Begin your efforts by analyzing your existing packaging. Check out all the essential elements such as design, material, and functionality to see what needs further improvement.
Work on each element and think about how it can be improved further as per consumer preferences. Also, get feedback from third-party experts about any flaws or weak points like poor protection or outdated design to work on.
2. Understand Your Target Audience
Consider in-depth research about your target audience about what they like to buy, what entices them instantly, or what they are looking for in retail items. For example, some consumers prefer sustainable packaging to reduce their eco-impact while others choose stylish designs and premium looks.
So, understand their ultimate preferences and target them in your custom retail packaging.
3. Set Clear Packaging Goals
Define what you are expecting from the packaging. For example, check out whether you want to create a unique visual identity, enhance brand visibility, or upgrade customer experience. For a strong visual impact, you need to improve your design strategy as well as overall presentation, whereas making your logo prominent is all that you need to enhance your brand visibility.
So, define your packaging goals first and try to align them with customer expectations to stand out.
4. Choose the Right Materials
In the world of retail items, the right material makes a great difference. For example, sturdy and durable materials like corrugated or cardboard protect items during online deliveries while ensuring a unique sensory experience in brick-and-mortar retail outlets.
So, make the right choice when it comes to going with high-quality materials in terms of durability, sustainability, and budget.
5. Simplify Your Design
Minimalistic designs with bold colors are trending in the retail market which is a great point of target for small or e-commerce businesses.
Also, make your design complementary to your brand personality either luxury, casual, or sustainable without overwhelming viewers.
6. Incorporate Branding Elements
Utilize your custom retail packaging as a branding tool and add your logo, tagline, brand colors, and custom texts to make your products instantly recognizable in the market.
Don’t forget to optimize your packaging style and branding elements consistent across all product lines.
7. Make the Unboxing Experience Memorable
Improve your unboxing experience by working on tiny details like adding branded tissue paper, thank you notes, or custom stickers to provide more value for the money.
Use design elements that encourage social sharing such as functional packaging style or appealing visuals.
8. Opt for Eco-friendly Options
Try to make your packaging eco-friendly and sustainable using recyclable materials, sustainable printing inks, and acid-free coatings to add value to your products.
9. Work with a Reliable Supplier
Partner with reputable packaging providers to get your custom retail boxes at the best possible rates. Contact We Print Boxes for high-quality packaging, endless customization options, and fast turnaround times.
We are here to understand your goals and are dedicated to delivering up-to-standard packaging. So, don’t settle on plain packaging when you have tailored options available for your retail products.
Let us know your requirements or inspirations about perfect packaging now, and we’ll create it for you – ready to serve your customers at best.