CBD products are everywhere and more people are getting interested in the health-related benefits of cannabidiol. Not surprisingly, the CBD market is growing at a compound annual growth rate of 15.8% globally, while North America and Europe are regional leaders in this sector. In 2020, over 3500 CBD brands entered the US market to satisfy growing demand. Meanwhile, it becomes challenging for newcomers to stand out in the competitive market. However, creative packaging with unique design features is still life-saving and a practical solution to be a profitable business out there.
Here is a complete designing guide to custom CBD boxes and Do's & Don'ts of effective packaging strategy to boost your revenue.
Understanding Custom CBD Packaging Design
Packaging design is something that comes to notice when viewers see the product. It's a combination of brand colors, patterns and prints, product graphics, and product details that convey trust and transparency to consumers.
Particular to custom CBD boxes, packaging design refers to products containing cannabidiol only. This is because CBD counts as an over-the-counter (OTC) medicinal agent for various health conditions like anxiety, stress, pain, and sleep disorders. That's why, standard regulations are there in the form of warning labels, dosage information, and potency verification to ensure the safety of consumers. All of these elements are part of CBD design that makes it unique and functional at the same time.
Elements of Powerful CBD Box Design
Effective custom CBD packaging design is a combination of creative details and thoughtful functionality that consumers find interesting. Here is a breakdown of all these elements that make custom CBD boxes outstanding from the competition.
Visual Identity
Unique placement of visual elements on CBD packaging drives how customers recognize and relate to the product at first sight. It involves the following components:
Color Scheme
Unique color combinations set the product tone and provide a base for other visual elements. Different colors trigger the buyer's psychology differently as earthy notes like Green and Brown represent the organic and natural qualities of CBD products while bold colors entice younger audience more than other age groups. Neutral colors like Blue and Black target all ages and infer premium quality or branded appearance.
Typography
Selecting the font style, size, and color contributes greatly to CBD boxes. Typography should be consistent over all the products, easily readable, and reflect the values of a particular CBD brand. Many of the modern styles represent the advanced expertise of the brand while traditional styles indicate reliability and trust.
Imagery
The visual identity of CBD products remains incomplete without product graphics and unique patterns.
However, in the case of customized CBD packaging boxes, minimal designs always stand out with images of hemp plants or leaves. Thoughtful integration of graphics develops an interesting connection of the product with nature.
Logo and Branding
Brand logos and unique promotional elements contribute to visual appeal as well as help build trust. After all, it's your logo and unique brand message that makes a difference in the market and build loyal customers out there. Try to give central space to your logo to ensure its visibility and credibility at first sight.
Structural CBD Box Design
Packaging aspects and dimensions matter when it comes to designing CBD products. The main focus is to create a box with perfect shape and size to provide a snug fit while ensuring durability and functionality.
Shape
Unique and practically useful box shapes always catch the consumer's attention. Distinct shapes like hexagonal or cylindrical boxes stand out quickly while traditional ones like rectangular or square boxes offer simplicity and ease of stacking.
Size
CBD packaging size is one of the major reasons why brands consider custom boxes. This is because every CBD product features unique dimensions and safety needs that require special packaging. So, the packaging size tailored to each product protects the contents inside and restricts their movements to avoid damage.
Tactile Experience
Elements like material and printing type give a unique sensory feel to CBD products and are an important part of CBD product design. After all, it's the sensory interaction that creates a lasting impression.
Material
Choosing the right type of material is important to provide a premium feel and durability to products. Trendy choices are cardboard, paperboard, and kraft paper which gives a natural earthy feel to organic CBD items.
Texture
Texture adds more depth to customer experience which comes from the finishing of custom CBD packaging. Creative finishing options are glossy and matte that not only gives a premium feel to the product but also promotes an eco-conscious message. Raised patterns in the form of embossing or debossing are other luxurious options.
Informational Content
Product details and guidelines help consumers understand the product and the ideal way to use it. Above all, informational content is an essential part of CBD packaging design and also there are regulatory bodies that check check-in to ensure consumer's well-being.
Product Name
Every CBD product should have a clear name printed on the box to make it easy for consumers to identify.
Ingredient List
Add a section of detailed ingredient lists for customers, especially for those with allergies or specific preferences.
Dosage Instructions
Carefully test the optimal dosage of CBD product and clearly mention it on the box for safe usage.
Certifications
Include certificates like cruelty-free, certificate of analysis, and THC-free labels to verify the authenticity of the product.
Warning Labels
Include warning labels if necessary to inform consumers of any side effects, usage restrictions, or legal disclaimers related to the product.
Functional Features
Addicting unique functional features is a great way to make your CBD packaging design extraordinary and super practical for users. The most acceptable features are:
- Child-resistant closure
- Temper-evident seal
- Easy-to-open design
- Resealable closure
Custom CBD Design Extras
Little extras on custom CBD packaging boxes go a long way. Big players in the CBD market like Charlotte's Web, Lord Jones, and Hempfusion make their packaging look nice with a bit extra effort. So, it's a great idea for newcomers as well to create an impact.
Here are some powerful and effective CBD design extras to add where possible:
- Custom sleeve wraps around the box
- Interactive QR codes
- Eco-friendly or 100% recyclable badges
- Holographic finishes
- Die-cut windows
- Custom handles and straps
- Seasonal designs
- NFC tags for mobile engagement
- Stackable design
- Scratch-off areas for coupons or promotions
Steps to Designing Effective Custom CBD Packaging
Understand your Brand and Target Audience
CBD box design reflects brand personality and triggers a particular group of consumers. So, think of your brand differentiator in the beginning about whether is your brand organic, luxurious, or eco-friendly. Similarly, know your target audience, their preferences, and buying patterns to check if they are instinctive or health conscious. It will help you create unique visual appeal accordingly.
Research the Competition
Look at the competitors and know their packaging strategies. Shortlist top players in the market relevant to your niche and analyze their color schemes, typography, branding elements, and placement of each section.
Also, mark common CBD design elements as well as study gaps in the market. Work on your differentiators and display them creatively to stand out.
Brainstorm Creative Concepts
Now, once you have knowledge of your brand details and competition extent, brainstorm Creative CBD packaging design ideas. Collaborate with graphic designers to sketch out initial concepts together.
Focus on the final feel and impact of your design whether you want to make it calm, exciting, or premium. For instance, if you want to emphasize the calming properties of CBD, use simple and minimal design elements with calming colors like Blue or lavender and soft textures to display it beautifully.
Develop a Strong Visual Identity
Visual identity is a combination of logo, color palette, fonts, and overall style that make the product recognizable. Experiment with different combinations to create cohesive visual appeal.
For example, a premium CBD product design contains gold accents with a sleek modern appearance while an eco-friendly product design would be more earthy and organic to perceive.
Sketch Out the Layout
Create a rough layout of your packaging and decide the location of the logo, size of the text, pattern of legal information, and overall structure of branding elements.
Design for Practicality and Customer Interaction
Incorporate Storytelling
Make your CBD box design engaging with storytelling and custom packaging provides a good opportunity to tell your brand story. Try to connect with consumers by explaining the journey behind the product. Adding a small section about hemp sources or a brief story of your brand journey is a great idea.
Refine and Finalize
Make final adjustments to CBD design prototypes and make sure it's up to the standard. Revise all the added elements again and see if it could be made better.
Ensure Compliance with Regulations
Make sure that your final prototype meets all the industry standards and features all the CBD box design elements like warning labels, dosage information, and certifications or lab results for the safety of consumers.
Why Custom CBD Design Matters?
There are several reasons why custom CBD packaging design matters in addition to branding. For instance: an attractive CBD box design:
- Creates unforgettable first impressions and upgrades customer experience
- Sets expectations and influences perceived product quality
- Normalizes the use of CBD products and breaks any hesitations
- Makes the product shine on retail shelves
- Builds trust and conveys a professional attitude
- Differentiates your products from the competition
- Makes a lasting impact
So, don't settle on plain or regular CBD packaging design and get your signature custom boxes that sell. We Print Boxes is a leading provider across the USA and dedicated to serving businesses like yours. Reach out to our representatives and we'll work with you to create an impact in the CBD market.