Don't be a retail business that overlooks the power of display boxes. In fact, display packaging can be your first product that everyone can easily notice on the countertop. The best part is that the retail businesses reported over 20% product sales increase just after introducing display boxes.
But how will you stand out in the market especially when most of the brands are using display packaging in the first hand? Well, it's all possible with custom display boxes that feature tailored branding and product details. These are great for any type of business either cosmetic, confectionery, gifts, pharmaceuticals, apparels, and many more. However, the following guide particularly focuses on how cardboard display boxes enhance sales and how you can create your own. So, let's know everything about it.
How Display Boxes Boost Sales?
Display packaging works differently for retail businesses. Instead of lying on shelves and waiting for customers to visit, display boxes capture instant attention on the counter. This way, brands strategically make their products visible and worth buying at the first sight. Here's how actually these boxes work to boost your sales:
Capture Attention and Enhance Visibility
Display boxes find their place on countertops where they become the first thing that customers notice. Besides their strategic position, their bold designs and colors also grab sights no matter how much the place is occupied.
For example, these boxes work great for cosmetic brands and bakeries. In this case, they can attract a target audience with the help of sample products that ultimately encourage them to buy.
Highlight Product Features in a Go
The thoughtful design of display boxes also comes into play. Their upright structure having cut-outs or transparent windows provide a clear preview of the product inside. Not just this, the overall packaging also features printed details of the product that clearly introduce a product without overwhelming.
For example, the appearance and color of baked goods is important to see in bakeries. Similarly, the cosmetic products have to be clear enough to know their color shades of textures. And display boxes make this all possible that also contribute to increased sales over time.
Encourage Impulse Buying
The checkout counters are perfect places for display boxes where everyone can notice clearly. In addition to this, their bold appearance and attractive presentation also influences the buying decisions of customers. In this case, it's more likely that customers make unplanned purchases.
For example, candy brands spit small colorful display boxes on the counter that tempt children. Similarly, the seasonal products particularly for Christmas or Halloween also feel timely and irresistible at that time. This is the reason many retail sellers reported increased sales of products that are on display than the others.
Organize Multiple Products in one Place
Display boxes are pretty large and spacious that can hold multiple products at a time. Their decent dividers also help displaying variety packs or whole collections uniquely.
For example, tea brands have an option to display multiple flavors in a single packaging. This way they can sell complete assortments instead of just single ones. Similarly, electronic stores can display everyday items on the counter like earphones or phone chargers. It's the best way to make them noticeable effortlessly.
Create a Premium Experience
Display boxes are good to enhance the value of a product and make your customers feel special. Since the display boxes are more transparent and professional-looking, these add up to the overall feel of the product.
For example, a display box having organized perfume bottles on the countertop looks more impressive to target consumers. The same works for cosmetics brands where stylish boxes enhance the value of products. In short, the high-quality and premium presentation of display packaging definitely enhances the appeal of any product to be displayed.
Boost Seasonal and Promotional Sales
Products tailored to any season like Christmas or Halloween boxes are great to display on the counter. Display boxes with promotional purposes also perform well in retail stores. In fact, their limited-edition design only for a particular event creates urgency to any purchase.
For example, chocolates displayed on the counter packaged in Valentine's Day-themed boxes significantly boost sales than usual. Similarly, Christmas gift boxes on a display also seem relevant to winter holidays and increase the rate of instant purchases.
Features of Custom Display Boxes
As display packaging works differently, it also has unique features that attract customers. In contrast to regular retail boxes, display boxes not just protect the items but also put them on advertisement.
So, it's a great idea for startups struggling with getting noticed on the shelves. Here are a few features that make these boxes extra special and promotional in one place:
Open Design for Better Visibility
Display boxes are quite unique as they feature open designs. Rather than coming in a compact or transparent packaging, these boxes have open fronts. This design provides a clear overview of the product inside that drives confident purchases. So, customers can easily check out the quality and appeal of the product in one go.
Strategic Design and Structure
Display boxes are specifically created to set countertops rather than on retail shelves. This is the reason these boxes are compact yet vertical in size. Due to this thoughtful upright structure, display packaging boxes maximizes the space on a countertop while enhancing the visibility of products at eye level.
Customizable Shape and Size
The use of unique shapes and sizes is a great way to engage more viewers. Though most of the display boxes are vertical, some of these are also square, rectangular, or even hexagonal. Similarly, they can also be mini or giant based on the size and shape of the product they hold.
Custom Branding and Product Details
Custom branding is the best feature of display packaging as it develops a connection between customers and a particular brand. The bold, clear, and thoughtful design of display boxes along with product details communicate effectively. This way, brands can emphasize their presence in the market without spending heavy amounts on marketing.
Designing Effective Custom Display Boxes
New retail businesses must introduce display packaging to broaden their reach and visibility out there.
Since these boxes perform well on retail countertops and mart checkout corners, retail businesses can easily engage more customers in one go.
However, creating these display boxes requires a combination of both creativity and attention to detail. So, here is a complete guide about how to create a powerful display packaging to put your products on show:
Analyzes your Target Audience and Retail Environment
Consider market research before actually proceeding to designing the box. For example, understand your customer's buying habits and interest whether simplicity or boldness appeal to them. This is the reason a tech brand opts for a simple modern look but a candy brand chooses a bright display.
It's all about the interests of your target audience. Similarly, understand the countertop layouts and analyze the competitor's display. This way, you can try your best to complement the available space and maximize benefits.
Design for Product Visibility and Quick Accessibility
The main purpose of display boxes is to showcase the products and enhance their accessibility. Their thoughtful position on countertops also contributes to quick accessibility so that customers can openly interact.
So, add clear windows and open sections to reveal the product directly. Also, design the whole structure of your display box at this point. Think of the dividing sections and their layout inside the box to organize multiple products neatly.
Don't Forget to Add Branding Elements
Display packaging doesn't only boost sales. Yet, it also builds your brand awareness out there even if the customers don't buy a product. The strategic printing of your logo and taglines silently reinforces your market presence that builds trust among your target audience.
So, don't forget to add creative branding details on display boxes. Also, don't limit your branding to logos. Be more creative with storytelling, your journey, manufacturing stories, and many more. No doubt, it's the best way to engage more and more viewers.
Leverage Color Psychology
Colors influence emotions as well as buying decisions. It's a creative use of color combination that also drives unplanned purchases. So, try to play with bold or bright colors to make your display packaging more attractive and noticeable.
In this step, choose a color palette according to your target audience. For example, bright and bold colors work great for younger audience while soft pastel themes are great for adults or senior citizens. Creating a color contrast or bold backgrounds also make products feel extra special and exclusive.
Design for Seasonal Promotions
Retail purchases significantly increase during particular events or seasons like Christmas or Halloween. So, this is a great time to introduce themed display boxes to boost your sales.
To implement this, create templates that you can easily optimize during such special events. Also, add seasonal elements to make them extra special and relevant to a specific event. For example, the use of white and green colors, candy canes, or bright ribbons make your products gift worthy for Christmas holidays. The same works for Halloween and Valentine Day.
Final Words
In short, display boxes are great to introduce your products to a broader audience. Though designing these boxes is a thoughtful process, display packaging definitely boosts product sales by increasing visibility. This way, more and more customers can find your products without any effort which also builds trust. For this, considering proper market research and target consumers are just what you have to do in the first place.