Events are unique opportunities for businesses to connect with their customers and build relationships. And for a tobacco business, introducing custom cigar boxes is an effective idea to make a brand visible throughout. As cigars are symbols of luxury and celebration, thoughtful cigar packaging can easily transform the smoking experience of attendees.
So, if you are planning an event for either a product launch or a charity activity, follow 7 easy steps to designing your cigar packaging to boost your brand recall as well as attract new customers. Let's get to know the below.
Why Custom Cigar Boxes Matter for Branding?
Events create unforgettable experiences that people remember for longer. So, they can also make your branding efforts successful. After all, people will consume cigars but all what remains is your brand impression that encourages them to buy more. Not just this, cigar packaging goes a long way to make your brand prominent to everyone present at an event. Here's how it happens:
Increased Brand Recall with Memorable Design
Cigar boxes serve as a branding tool at events that boost recall anyway better than routine marketing struggles. Adding custom features like premium colors, materials, and logos is a great idea to catch the eye of VIPs and make them remember your brand long even after the event is over.
Improved Customer Impression of Your Brand
The quality and appearance of cigar packaging directly reflect the status of a product. A thoughtful design and high-quality material work together to make your customers believe in your brand personality and attention to detail. It's perfect for all types of luxury cigar events or casual gatherings where all you want to upgrade the smoking experience.
Builds Brand Loyalty with Personalized Touches
Custom cigar presentation always grabs attention and encourages people to interact with the product. So, work on providing a personalized experience to event attendees with custom designs and special cigar accessories. These creative details make your product unique and make your brand a loyal option for regular smokers.
There are many more benefits like these but the point is to create an unforgettable experience at any cigar event. After all, it's a great opportunity for tobacco packaging to target high-end customers who can repeat purchases frequently.
7 Steps to Boost Tobacco Brand Awareness
1. Define Your Target Audience
Analyze your event attendees and know their preferences, smoking habits, and interests before planning overall cigar packaging design or branding. For instance, business professionals or VIP guests usually prefer sleek presentations with a traditional touch while the younger or trend-conscious audience goes with a modern and bold outlook.
Also, be careful about whether they value tradition, modernity, or eco-friendly designs to finalize your design approach while serving the audience at the best.
2. Define Your Brand Goals for the Event
Understand your brand status and product performance in the market to set clear branding goals for a particular event. For example, know if you want to increase brand visibility, attract new customers, or make a lasting impression on event attendees. It's important to decide before actually designing custom packaging to achieve your ultimate goals.
3. Design Eye-catching Custom Cigar Boxes
Overall design and style of a cigar box matter. So, create cigar boxes that stand out and reflect your brand personality with a unique outlook and premium functionality. Also, include your brand colors, logo, and unique design elements that represent your tobacco business. Considering luxury finishing or interactive packaging is also a good idea.
4. Choose Premium Materials
The quality of the material reflects everything about your brand commitment and your product caliber. So, choose a material that suits your product details as there is a variety of materials available out there. For a luxury finish, choose polished wood or textured metal with custom cigar designs.
Similarly, opt for cardboard, kraft paper, or bamboo materials to present cigars in an eco-friendly way. Beyond just appearance, premium materials also protect cigars keeping them secure and fresh.
5. Add Branded Accessories
Custom cigar packaging impresses for once while branded accessories continuously remind your brand personality to smokers every time when they use them. So, include cigar accessories like cutters, matches, or lighters in each box with your brand logo. No doubt, it's a great way to promote your brand while adding value to the smoking experience.
6. Add Personalized Touches
Personal compliments always win customers and it's a great way to impress event attendees too. For example, you can add handwritten notes for VIP guests or a special message that fits the event theme. Adding the initials of VIPs on cigar boxes or creating unique designs is also a great idea to get attention.
7. Plan Strategic Placement at the Event
Place your custom cigar boxes where people can easily notice in areas like the entrance, lounge, or near the refreshment bar. If there's a seating area, put each box on tables so that attendees can see, pick up, or interact with your products. Make sure that your cigars look integrated into the event as much as part of it.
Designing Custom Cigar Boxes with Brand Consistency
Branding efforts must be consistent to align with brand status. After all, it makes all your tobacco products recognizable and trustworthy.
So, design your custom packaging following the given steps to make sure your identity shines through.
Apply Your Brand Colors and Logo Consistently
Make use of your brand palette and logo thoughtfully to create impact. For example, add primary colors on the box background and include secondary colors in accents like borders and inside the lid. Similarly, place your logo on the top center of the box to make it visible from the start. For a limited-edition design, include event-specific colors for a resonating effect.
Choose One Brand-appropriate Font for All Text
Align all design details related to typography like font type and size for a unique impressive look. Pick any one font like serif font and apply it all over the box writing names or taglines for a balanced design. Also, divide all such details on a custom cigar box into sections to maintain hierarchy.
Create a Clear On-brand Message
Define your brand in one line like "created for smoke enthusiasts" or "upgrade your smoking experience" and add it to the box as a tagline. Make sure it doesn't overwhelm the overall design while it's great to place under the logo for luxury appeal.
Pay Attention to Texture and Finishes
Decide how your cigar box will look like in a hand and give the finishing touch accordingly. Consider a matte or glossy finish for a modern look and a lasting impression. Also, don't mix finishes to ruin the sleek packaging design.
Review All Elements Together and Finalize
Look at the complete custom cigar packaging together all elements like color, logo, placement, font, and taglines look balanced and on-brand. After analyzing and testing it carefully, go for full production to cash any event.
Best Cigar Design Practices for Events
Events are special and thus you as a tobacco business owner have to put extra effort into packaging details to stand out. It all starts with creating a unique packaging style and making it relatable, particularly to an event. In this regard, here are the best practices and recent trends you should try to make custom cigar boxes extra special for your consumers:
Make it Memorable
Design your cigar packaging to make a difference. Use unique colors, textures, and themes in a creative way to leave a lasting impression on guests.
Brand It
Think of branding you want to achieve with a memorable cigar experience at an event. So, don't forget to add your logo or tagline to make your cigars instantly recognizable.
Keep it Simple
Don't overwhelm the design elements, rather keep it simple and attractive with sleek lines or color contrasts.
Consider the Event Theme
Understand your event before planning your final box design as it should complement the surroundings. For example, if it's a luxury event, go for a graceful design rather than making it playful for a perfect vibe.
Practicality Matters
The overall design should be attractive as well as practical to use. It should be easy to open and close, portable, or durable for storage.
In short, design your cigars in a way that attracts attendees, feels luxurious to see, and boosts brand loyalty.
Final Words
In conclusion, cigar box design matters for a brand to cash an event. A thoughtful cigar packaging not only attracts VIP guests but also increases brand recall that is great for a tobacco business in the long run. Just follow the right steps mentioned above to get packaging perfect for branding. Also, don't forget to personalize each custom cigar box to upgrade the smoking experience for everyone in an event.